Basic 12 weeks
Each package will have a basic 3 month training course along the following lines. Lessons each week on business and website.
How B2B sales work. What customers expect. What you need to focus on.
Website choice
Subscription vs open source. Pros and cons of both. Scaling, security & control.
week 2 - Brand & Products
Your new brand. Logo & email. Product overview. Upselling & value-adding.
Website lessons
Hero images. Image basics. Product descriptions. SEO basics.
week 3 - Bank account - payments
Setting up your business entity, bank account and payment facility.
Website lessons
How to make it easy for customers to buy. Payment gateway.
week 4 - Quotes, purchase orders
Setting up the systems to receive purchase orders and deliver invoices.
Website lessons
Backend access of website and understanding the administration control.
week 5 - U.S.P. - Competitors
Learn how to create a strong U.S.P. and a brilliant offer.
Website lessons
Learn how to position your product offering and compete effectively. Introduction SP Pagebuilder.
week 6 - Content creation
How to create strong and unique content. Written content overview.
Website lessons
Understanding images, optimization, uploading and storing images for your website.
Week 7 - Sales & Marketing
How to create sales material and which programs to use.
Website lessons
How to upload sales material to your website. Adobe PDF's explained.
week 8 - Advertising basics
Understanding the options of SEM, Search Engine Marketing.
Website lessons
How to modify content on your website and shopping cart.
week 9 - systems
Learn which programs and systems to use to make running your business easier.
Website lessons
Understanding website structure for SEO. Forms and contacts on website.
week 10 - extra products
Wholesalers and product sourcing. 8000 wholesalers and 2.5 million products to access.
Website lessons
Learn how backup your website and restore an earlier version if needed.
week 11 - fine tune
How to make sure your content is up to date and compares to your competitors.
Website lessons
Understanding the installed security software. What are your threats and how to protect against them.
week 12 - Handover
Management of website will be handed over to the client.
Website lessons
Running through all of the operations needed to run the website correctly.